Opportunities to issue press releases are many and varied. Here are a few examples:

1. When there’s a new product or service to announce
2. A prestigious contract has been won
3. A new catalogue has been published (in print or on the web)
4. Attendance at an exhibition or conference
5. New staff have been appointed
6. A move to new premises or the opening of a new office / factory

Naturally there are guiding principles as to how the release should be written and structured so the editor / journalist will find it clear, concise and easy to use.

Investing in a good quality picture is always advisable. It adds interest, clarity, credibility and enhances the chances of a release being published.    

There is a growing tendency for media owners to charge for publishing press releases. To avoid wasting time, effort and money, we tailor the distribution list according to the subject matter of the release. Relevance is the key.